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SEO Specialist

Salem Web Network
Richmond, Virginia, United States


Date Posted: 01/09/2018
Categories: Advertising/PR - Marketing/Public Relations
Job Type: Full-Time

Job Description:

Job Description:

Salem Web Network, LLC is seeking a full-time SEO (search engine optimization) Specialist with excellent marketing sense, experience with digital marketing and search engine optimization, a familiarity with the faith-based marketplace, and passion for creating powerful content.

 

The SEO Specialist will be responsible for insuring higher rankings for Salem’s network of sites by auditing, analyzing and creating SEO-focused content that will deliver results. Qualified candidates will have experience with online marketing and SEO, including reading and understanding code, website architecture, website usability, content writing, link building, and project/campaign management. Candidates should have knowledge of various internet marketing channels, search engines, social media, analytics packages, statistical analysis, and general marketing principles.

 

Responsibilities:

  • Write and edit SEO-focused content creation including copywriting, headlines, meta information, etc.

  • Creating fresh, engaging content that is both timely as well as evergreen

  • Editing and revitalizing existing content to have higher performance in search engines and user experience

  • Conduct industry research to find new potential targets for keyword rankings

  • Assist the Senior Marketing Manager with SEO strategy development and online customer acquisition plans designed to maximize site traffic and sales demand

  • Conduct internal linking structure audits and provide SEO guidance in technical areas such as server infrastructure, website structure and page construction, redirects, JavaScript referencing and programming standards

  • Track and measure SEO goals and tactics

  • Ability to perform competitive linking analysis and find potential link targets

  • Utilize analytical and research tools for keywords, backlinks, PPC, pagerank, social presence, competitive intelligence

  • Keeping up-to-date with latest industry trends, technology and changes

  • Work with Senior Marketing Manager in developing and executing online customer acquisition plans designed to maximize site traffic and sales demand

 

Requirements:

  • BA/BS degree

  • Ideal candidate will have 1-3 years experience in search engine optimization, online marketing, marketing program management, or consulting

  • Strong copywriting and editing skills, specifically for web pages

  • Knowledge of SEO best practices and HTML

  • Experience with SEO analysis tools, PPC tools, back link analyzers, and competitive intelligence reporting is a plus

  • Experience with developing and executing link building strategies

  • Passion for analyzing products, customers and market dynamics

  • Strong organizational and analytical skills

  • Understanding of Salem Web Network’s strategic and competitive position

EOE